After House 17 Talent forged a partnership between Chase Winovich and Wolverine Boots, H17’s Digital and Creative Departments worked together with the Wolverine marketing team and Chase Winovich to strategize how to make this partnership come to life.
This first production was highlighting Winovich in the Wolverine Hellcat boots. Playing off Chase’s interests in mental agility, spiritual connection to nature and pride in work ethic, H17 used creative videography, photography, and editing techniques to bring these ideas to life.
With Hellcat being the boot of the fall and winter, Wolverine’s BLVD is the sneaker of the spring and summer. Our goal with this next production was to capture the clean, class, and youthful urban energy of Chase in his BLVD sneakers.
Our next project continued to explore the multi-functional, urban look and feel of BLVD sneakers, showcasing versatility that fits a “work hard, play hard” lifestyle. The deliverables communicated the go-anywhere style and ready-for-anything grit of the product, once again through the lens of Chase Winovich.
In Fall of 2022, we brought together star Michigan football alum Chase Winovich and current Michigan football star Blake Corum for a Wolverine collaboration. This motivational narrative described the hard work and determination that a top-tier athlete endures on their adventure towards success, and how the Wolverine mission fits into this narrative. Chase and Blake both delved into their own perception of the hero’s journey, sharing unique similarities and differences inspired by their life stories.
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