Big Night Sports – House 17

Big Night Sports is the holding company for Boston’s major sports card brands: Big Night Breaks, The Causeway Card Show, Fenway Card Show, Costa Cards, and the newly opened Card Vault location at Patriot Place. House 17 worked closely with the Big Night Sports team to develop a brand identity for the Card Vault, while also providing event recap production services and promotional materials for the Causeway and Fenway Card Shows.

After Big Night Sports opened the first Card Vault trading card shop at Patriots Place, House 17 spearheaded the strategy, content development, and distribution of content across social media platforms (Instagram, FaceBook, TikTok, YouTube), adopting “media company mentality” to build the characters of the brand. From creating a fantasy football content series that had employees building their dream sports card “team”, to other recurring pillars like “Card Spotlights”, “In Hobby News”, and more, the Card Vault became a hub for all sports card content. We drove over 1M impressions and helped them to win the title of “America’s Best Card Shop”, voted by their loyal following.

From full event recaps, to social media cutdowns and fliers, House 17 was heavily involved in documenting two of Big Night Sports’ biggest events, The Causeway Card Show and first-ever Fenway Card Show, held within America’s oldest ballpark.